11th West African Brands Excellence Awards 2022
Leveraging new brands strategies for success in 2022 was the focus of discourse at the 11th West African Brands Excellence Award.
According to the Institutes Deputy Registrar Mrs. Ifeoma Emeka, “The West African Brand Excellence Award is aimed at identifying, recognizing and rewarding companies that apply branding culture and branding management policies designed to achieve corporate objectives in both profit and non-profit organizations in West African Countries”.
NASCO Group emerged winner as “Africa’s Leading Fast-Moving Consumer Goods (FMCG) Corporate Brand of the Decade”.
The award was received by the General Brands Manager Mr. Rotimi Oyesiji (on behalf of the company)
In an event held at NASCO Group Corporate Headquarters in Jos, to celebrate the achievement, The Chairman/CEO NASCO Group, Dr Attia Nasreddin dedicated the award to the hardworking, dedication and commitment of board members, management and staff of the company. The Chairman also appreciated its teeming customers and loyalists across the region, stressing that the feat would not have been achieved without them.
The event was graced by employees across various categories of the business.
NASCO GROUP GETS WEST AFRICA’S LEADING FMCG CORPORATE BRAND OF THE DECADE AWARD.
NASCO Group Nigeria has been conferred with the West Africa’s Leading FMCG Corporate Brand of the Decade Award by The Advisory Board of The Institute of Brand Management of Nigeria.
This follows the emergence of NASCO Group Nigeria as the Leading Corporate Brand of The Decade in an annual survey conducted by the Advisory Board of The Institute of Brand Management of Nigeria to determine which Brands appeal most to West African Consumers.
The news of the award was conveyed in a letter by the Secretary, Institute of Brand Management of Nigeria, Ms Ifeoma Emeka.
The award was received on behalf of the company at a colourful ceremony by NASCO Group Marketing team, led by its General Brands Manager, Mr. Rotimi Oyesiji on 24 February 2022 in Lagos.